Registering your trademark is just the beginning. To safeguard your trademark, you will have to constantly monitor the infringements and potential infringements. Trademarks Monitoring is a constant exercise which involves keeping an eye on both the formal and informal modes of usage. A team of competent and trained members is formed to monitor a brand portfolio.  It involves two major types of exercises, as mentioned below:

1. In some cases, a party will try to get the trademark which could be identical or similar to your trademark, by filing an application. Trademark monitoring is the regular surveillance of newly filed trademark applications and published marks to identify potential infringements or conflicting marks that could harm your brand. If any such mark is detected, you can take necessary action so that the conflicting mark does not get registration.
2. The second time of cases are more alarming and harmful. If your brand is popular then you need to worry about those infringers who do not choose the formal mode of application. They just start using your trademark as it is or after making slight variation. These types of infringers are hard to find and constant online monitoring is required to identify them. Not only that, they generally conceal their real identity and address so it becomes a challenging task to locate the infringer. Some habitual offenders even keep changing their location to escape legal action.